How to: Bid Strategically

Use the average bid range to inform bidding strategy. View the total count of products that are available for bidding to identify new opportunities and expand your product visibility.

Use Product Groups to align inventory segments and bids around business objectives. Make sure your product is discoverable by making higher bids on your priority product categories.

  • Pro Tip 1: Maintain active bids in categories with broad product coverage and/or a strong ROI.
  • Pro Tip 2: Sort by product count to ensure you are promoting all available inventory.

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