Managing Bids

Use the average bid range to inform bidding strategy and identify new opportunities.


  1. Sort by product count to ensure you are promoting all available inventory. Maintain bids in categories with broad product coverage and/or a strong ROI
  2. Review average category bids for greater competitive insight
  3. Manage mobile bids separately. Note: Mobile bids will be a percentage of your desktop bids.
  4. Adjust multiple bids using the import tool


Modifications can be made at any time in your campaign settings

The product count surfaced here may not match that in your feed. See our FAQs here for more information

If using product groups, you will not be able to view the average bid column

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